Digital Marketing Training

Digital Marketing Online Course with AI and Certificate

Learn SEO, Google Ads, Meta Ads, social media, email marketing and AI tools in a 60 hour digital marketing course. Build a WordPress landing page, launch campaigns, track results in GA4 and finish with a capstone portfolio. Choose live online, classroom or self paced learning. You receive a certificate of completion.

★ 4.3 out of 5 rating 15k+ learners trained Certificate on completion

Live Interactive Classes
Job Assistance
Industry Expert Trainers
Recorded Classes on LMS
Hands On Campaigns
Online and Classroom Batches

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Course Duration

60 Hours, 12 Modules

Learning Mode

Live Online, Classroom and Self Paced

Projects

Two Capstone Projects

Certification

Certificate of Completion

Job Support

Job Assistance and Portfolio

Batch Timing

[Confirm batch timings]

Experience Level

Beginner Friendly

Fees Start At

₹5,000

Who Should Take This Digital Marketing Course for Beginners?

This course is for:

Beginners

Start from zero with the marketing funnel and the main digital channels.

Working Professionals

Add digital skills to a marketing, sales or brand role.

Business Owners and Freelancers

Plan and run your own campaigns, from website to ads to email.

Graduates

Build a campaign portfolio for your first marketing job.

Not sure which course is right for you?

Take our 2 minute course finder to choose between Digital Marketing, Data Analyst and Generative AI.

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Learn Digital Marketing: What You Will Learn in the Course

Website and Landing Pages SEO Google Ads Social Media and Meta Ads Content and Email AI Tools Analytics Capstone Portfolio

By the end of the course, you'll be able to:

Build and publish a WordPress landing page with a working lead form
Run a full SEO audit of a live website with Screaming Frog and Google Search Console
Plan and launch a Google Ads Search campaign with conversion tracking
Set up a Meta Ads campaign with audiences, creatives and a split test
Plan a 30 day social media calendar, and write copy with AIDA and PAS
Build an email welcome sequence with automation and segmentation
Use ChatGPT and AI image and video tools in your workflow, and build a reusable prompt library
Set up GA4 and Google Tag Manager, build a Looker Studio dashboard, and present a capstone portfolio

Digital marketing tools and platforms

WordPress

Google Ads

Meta Ads

Search Console

GA4

Looker Studio

Canva

ChatGPT

Hands On Campaigns and Capstone Projects

Capstone 01

Integrated Brand Launch Campaign

Tools: SEO, Google Ads, Meta Ads, email, Looker Studio

You'll build:

An SEO audit and keyword plan
A Google Ads Search campaign and a Meta Ads campaign with a split test
A 30 day social media calendar and an email sequence of at least 5 emails
A Looker Studio dashboard with projected KPIs and ROI

View Capstone →

Capstone 02

AI Powered Marketing Agency Simulation

Tools: ChatGPT, Canva, GA4

You'll build:

Strategist work: market research, competitor analysis and buyer personas
Content creator work: an AI assisted blog post, 10 social posts and 3 email templates
Paid media work: a campaign brief, targeting plan and ad variations
Analyst work: a KPI framework, attribution model and weekly report

View Capstone →

Practicals

Module Practicals

Tools: WordPress, Screaming Frog, Google Ads, Meta Ads

You'll build:

A landing page with a working lead form
A full SEO audit of a live website
A live Search campaign and a Meta campaign
A 5 email automation, and a dashboard from GA4 and Meta Ads data

View Practicals →

Each project gives you something specific to show in an interview.

Digital Marketing Career Roles After This Course

Course

Skill Building

Campaigns and Capstones

Portfolio

Resume and LinkedIn

Mock Interviews

Job Assistance

Career roles you can target

Role	Core Skills
SEO Executive	SEO audit, keyword research, on page and technical SEO
Performance Marketing Executive	Google Ads, Meta Ads, conversion tracking, ROAS
Social Media Executive	Content calendars, Reels, community management
Content and Email Marketer	Copywriting, SEO content, email automation
Marketing Analyst	GA4, Tag Manager, Looker Studio dashboards

Job assistance is described below with what it includes. These roles are examples of where the skills are used. This course does not guarantee a job offer.

How Prwatech supports your job search

What job assistance includes, in detail.

01

Portfolio Building

Format your capstone work as case studies and publish a website or PDF portfolio.

02

Resume and LinkedIn

Optimize your resume and LinkedIn profile for digital marketing roles.

03

Mock Interviews

Practise campaign presentations, metric interpretation and live tasks.

04

Capstone Presentation

Present your capstone plan with strategy, tools, KPIs and budget to an instructor panel.

05

Job Assistance

Job assistance is included in the course. [Confirm whether learners who pass the screening test receive interview calls, and describe anything else this includes.]

92% learners placed since 2010

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Why Learn Digital Marketing with Prwatech

15+ Years

Training Experience

15k+

Learners Trained

Industry

Experts Lead Live Q&A

Recorded

Classes on Your LMS

Job

Assistance Included

Online +

Classroom Batches

Digital Marketing Trainers

Photo

[Trainer Name]

[Current role]

[Years of experience]

Specialization: [Specialization]

Photo

[Trainer Name]

[Current role]

[Years of experience]

Specialization: [Specialization]

Meet Your Trainers →

Student Reviews

★ 4.3 average from 299+ verified Google reviews

Every review is public on Google.

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Before → After

Before	After
No website or landing page	A published WordPress landing page with a lead form
No ad experience	A launched Google Ads and Meta Ads campaign
No tracking	GA4, Tag Manager and a Looker Studio dashboard
No portfolio	Two capstone projects and a portfolio

Digital Marketing Course Syllabus and Modules

1. Program Overview, Website and WordPress

Module 1: introductions, learning objectives, the 60 hour roadmap and prerequisites, tools setup (Google Ads, Meta Business Suite, ChatGPT and GA4), traditional and digital marketing, and the marketing funnel
Module 2: domain and hosting setup, DNS basics, WordPress installation, themes, plugins and Elementor essentials
Landing page design: calls to action, mobile responsiveness and page speed, and CRO basics with split testing concepts, heatmaps and form optimization
Hands on: a learner setup checklist, a channel mapping exercise, and a published WordPress landing page with a working lead form

2. Search Engine Optimization (SEO)

SEO fundamentals: crawling, indexing, ranking, white hat and black hat
Keyword research: search intent, long tail keywords and tools such as Search Console, SEMrush and Ubersuggest
On page SEO: title tags, meta descriptions, header tags and internal linking
Technical SEO: site speed, mobile first indexing, sitemaps and robots.txt
Off page SEO: backlinks, guest posting, domain authority, local SEO and Google Business Profile
Hands on: a full SEO audit of a live website using Screaming Frog and Search Console

3. Search Engine Marketing (Google Ads)

Account structure, campaign types, Quality Score and Ad Rank
Search campaigns: keyword match types, negative keywords and ad extensions
Display, video and YouTube campaigns, remarketing and retargeting
Shopping ads, Google Merchant Center and Performance Max campaigns
Bidding strategies: manual CPC, Smart Bidding and budget optimization
Hands on: launch a live Search campaign with ad extensions and conversion tracking

4. Social Media Marketing and Meta Ads

Module 5: platform selection strategy, content pillars and posting calendars, Instagram and Facebook organic marketing with Reels and Meta Business Suite, LinkedIn B2B branding, X engagement, YouTube SEO and short form scripting, community management and social listening
Module 6: campaign, ad set and ad structure, objectives and the Meta Pixel, core, custom and lookalike audiences, creative formats, hook writing, UGC style ads and creative testing
Split testing, budget scaling, frequency and fatigue management and ROAS optimization
Hands on: a 30 day social media calendar using ChatGPT and Canva, and a Meta campaign (traffic or lead generation) with a creative split test

5. Content, Copywriting and Email Marketing

Module 7: content strategy, copywriting frameworks AIDA and PAS, headline writing, blogging and SEO content writing, content briefs and featured snippets, visual content with Canva
Module 8: list building, opt in forms, lead magnets and deliverability, Mailchimp and Brevo setup, subject line split testing and send time optimization
Marketing automation: welcome series, abandoned cart flows and behavioral triggers, segmentation, re engagement campaigns and email analytics
Hands on: a full SEO blog post with 5 ad copy variations using AIDA, and a 5 email welcome automation with segment conditions

6. AI and ChatGPT for Digital Marketing

Generative AI overview: ChatGPT models, ethical use and ownership
Prompt engineering: role based prompting, chain of thought and iterative refinement
ChatGPT for content and copywriting: blog drafts, ad copy and email sequences
ChatGPT for SEO: topic clusters, content briefs, meta descriptions and FAQ schema
ChatGPT for campaign strategy: persona generation, audience briefs and analysis
AI tool stack: image generation with Midjourney and DALL E, AI video tools and automation
Hands on: a reusable ChatGPT prompt library for a complete brand campaign

7. Analytics, Ecommerce, Affiliate and Influencer Marketing

Module 10: GA4 setup with events, conversions, audience and engagement reports, Google Tag Manager tags, triggers, variables and pixel deployment, Looker Studio dashboards for KPI reporting, channel attribution and ROI projections
Module 11: ecommerce product listing optimization and marketplace ads on Amazon and Flipkart, affiliate program setup, commission structures and tracking tools, influencer outreach, micro influencer ROI and UGC campaigns
Hands on: a live Looker Studio dashboard with GA4 and Meta Ads data, and an influencer and affiliate funnel for a sample D2C brand

8. Capstone Project, Portfolio and Career Prep

Module 12: capstone briefing, portfolio building with case study formatting, website or PDF portfolio and GitHub Pages, resume and LinkedIn optimization, mock interview Q&A
Capstone Module 1: an integrated brand launch campaign with an SEO audit and keyword strategy, a Google Ads Search campaign, a Meta Ads campaign with 3 creatives and a split test structure, a 30 day content calendar, an email automation of at least 5 emails, a prompt library of at least 10 prompts, and a Looker Studio dashboard
Capstone Module 2: an AI powered marketing agency simulation with strategist, content creator, paid media and analyst roles, a 15 minute final presentation and peer feedback rounds on each deliverable

Digital Marketing Course Fees and Learning Formats

All formats include the same curriculum and projects.

Swipe sideways to compare all three formats →

	Self Paced	Most Popular Live Online	Classroom
Recorded Content	✓	✓	✓
Live Classes	Not included	✓	✓
Trainer Support	Limited	✓	✓
Projects	✓	✓	✓
Career Support	[Specify]	✓	✓
Access	Lifetime	[Duration]	[Duration]
Price	₹5,000 or ₹[X,XXX] per month EMI	₹[XX,XXX] or ₹[X,XXX] per month EMI	₹[XX,XXX] or ₹[X,XXX] per month EMI

Talk to an Advisor

What happens after you enquire?

1

Submit enquiry

2

Advisor calls you

3

Discuss background & goals

4

Choose suitable batch

5

Complete enrollment

6

Start learning

Digital Marketing Course FAQs

What is a digital marketing course and who can join?

A digital marketing course teaches you to promote a business online through search engines, social media, email, websites and ads, and to measure the results. This course also teaches AI tools such as ChatGPT. Beginners, working professionals, business owners, freelancers and graduates can join. The course takes you from zero to job ready, so you do not need earlier experience. [Confirm prerequisites.]

What is the digital marketing course duration?

The course has 60 hours of training across 12 modules, plus two capstone projects. The duration is [Confirm duration in weeks or months].

What is the digital marketing course fee?

The self paced course costs ₹5,000. The live online fee is [Confirm online fee] and the classroom fee is the online fee plus ₹500. Contact the learning team for EMI details.

What is in the digital marketing syllabus?

Website and WordPress, SEO, Google Ads, social media, Meta Ads, content and copywriting, email marketing, AI and ChatGPT, analytics with GA4 and Tag Manager, ecommerce, affiliate and influencer marketing, and a capstone. See the full syllabus above.

Will I run real ad campaigns?

You launch a Search campaign on Google Ads and a Meta campaign during the course, with conversion tracking. [Confirm who funds the ad budget and how large it is.]

Does the course include AI tools?

Yes. The AI and ChatGPT module covers ChatGPT, prompt engineering and AI image and video tools, and the second capstone is an AI powered marketing agency simulation.

Does the course prepare me for Google Ads, Meta or HubSpot certification?

No. Those companies run their own certification programs, and exam preparation is not part of this course. The course teaches you to run the campaigns and tools that those certifications cover.

Do I get a digital marketing certificate?

You receive a Prwatech certificate of completion, and it is included in the course. It is a course certificate and not a Google, Meta or HubSpot certification.

Do you provide job assistance?

Job assistance is included, along with portfolio building, resume and LinkedIn help and mock interviews. We do not guarantee a job offer.

What if I miss a live class?

Every class is recorded and uploaded to your LMS. Earlier class recordings and presentations are also available to you.

Start Learning Digital Marketing

Get the complete curriculum and speak with a learning advisor about the right learning format for you.

Download Curriculum Book a Free Demo Class

Digital Marketing Online Course with AI and Certificate

Who Should Take This Digital Marketing Course for Beginners?

Beginners

Working Professionals

Business Owners and Freelancers

Graduates

Learn Digital Marketing: What You Will Learn in the Course

Hands On Campaigns and Capstone Projects

Integrated Brand Launch Campaign

AI Powered Marketing Agency Simulation

Module Practicals

Digital Marketing Career Roles After This Course

How Prwatech supports your job search

Portfolio Building

Resume and LinkedIn

Mock Interviews

Capstone Presentation

Job Assistance

Why Learn Digital Marketing with Prwatech

Digital Marketing Trainers

[Trainer Name]

[Trainer Name]

Student Reviews

Digital Marketing Course Syllabus and Modules

Digital Marketing Course Fees and Learning Formats

What happens after you enquire?

Digital Marketing Course FAQs

Start Learning Digital Marketing

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