A stacked column chart shows a set of vertical bars, where each bar represents a category and its height represents the total value for that category. Inside each bar, the value is broken into segments, one per sub category, stacked on top of each other. It is a good way to show a part to whole relationship, the total for each category and how that total breaks down, in a single chart.
Getting real value from this chart depends on a few basics: the colors need to stay consistent across categories, the labels and title need to say plainly what is being measured, and the stacking order should reflect how the sub categories actually relate to each other, not just whatever order the data happened to load in.
A stacked column chart is strong at showing the total for each category and how that total is made up. What it is not good at is letting you compare a sub category across different bars. Only the bottom segment of each bar shares the same starting point on the axis, so if you want to compare, for example, the second or third segment from the bottom between two different bars, it is genuinely hard to judge by eye. If that comparison matters more than the totals, a clustered column chart usually serves you better, more on that below.
In the Visualizations pane, click the Stacked Column Chart icon. This adds an empty chart visual to the report canvas.

In the Visualizations pane, drag the field you want as your category, such as month, region, or product, into the X axis section.

Drag the number you want to measure, such as sales or units sold, into the Y axis section. This decides the total height of each column.

Drag the field you want to break each column into, such as product category or customer segment, into the Legend section. This is what splits one solid column into stacked segments. 
Click the Format icon to open the Format pane. Look for Data Labels and switch it on. This prints the value for each segment directly on the chart, so readers do not have to estimate segment sizes by eye.

Power BI offers two close relatives of this chart, and picking the right one depends entirely on what question you are answering.
The plain stacked column chart sits between the two. Use it when both the total and its breakdown matter, and you are not relying on comparing one specific segment across bars.
That covers building, formatting, and choosing a stacked column chart in Power BI. To keep building out your report with other chart types, explore Prwatech’s Power BI training program, which includes placement assistance.